Hollywood comes to town
The brief
We were appointed to handle global media on George Clooney’s visit to Scotland on behalf of Social Bite. When Hollywood royalty comes to town, generating coverage isn’t the challenge, shaping the message to suit your client is. Everything Clooney did that day was a potential story – our task was to ensure his visit to a small sandwich shop which helps the homeless was the story people talked about.
The response
In the hours before the event, Sky News, ITV and BBC breakfast shows broadcasted interviews with Social Bite founders Josh Littlejohn and Alice Thompson, telling their story to a TV audience of over 1.5 million.
As soon as Clooney left the building, our story complete with exclusive photos and video was distributed around the globe to a pre-determined and briefed network of media outlets.
Frame PR has been a great addition to our team and their involvement has really helped raise the profile of Social Bite both as a business and a force for social change. Josh Littlejohn, co-founder of Social Bite
Results
-
10
Of world's top media outlets covered the story -
500
English speaking media outlets -
310m
Combined audience -
40
Countries reached -
141k
Story was shared on social media
